Market Research
• Competitor Analysis:
— 5 Direct & 5 Indirect competitors
• Pricing: Comparative price point analysis
• Services: Service offering breakdown
• Communication: Messaging and channel analysis
• Positioning: Market placement
• Reviews: Customer feedback and sentiment
• SWOT Analysis: Strengths and Weaknesses
• Differentiators: Identifying the Unique Selling Proposition (USP)
• Strategic Overview: High-level market map